Connected cars, loyalty and programmatic rule 2015 mobile advertising...
NEW YORK – Advertising executives at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference discussed where they see mobile heading in 2015, naming loyalty programs, connected cars and...
View ArticleUnilever to address challenges of mobile scale, attribution upon media review
While consumer packaged goods company Unilever reviews its media buying program for the first time since 2012, one of its biggest challenges will be pinpointing the media partners to provide mobile...
View ArticleCheetah Mobile buys MobPartner in $58M deal to strengthen targeting...
Chinese mobile Internet developer Cheetah Mobile Inc. bought mobile marketing agency MobPartner for $58 million to inject more competition in the mobile ad performance space.
View ArticleCoca-Cola exec urges open dialogue between marketers, agencies in digital space
NEW YORK – A Coca-Cola executive at Forrester’s Forum for Marketing Leaders urged brands and agencies to keep an open dialogue when entering into partnerships with each other, especially as the space...
View ArticleWPP acquires Medialets as urgency grows behind need for mobile standards
In a reflection of the growing urgency felt by advertising agencies regarding the need for mobile standards, media conglomerate WPP has acquired Medialets, whose display impressions and click...
View ArticleWPP, Mobext look for mobile sustenance in Snapchat, Shazam
With consumers spending a significant and growing amount of time on major mobile applications such as Snapchat and Shazam, ad agencies cannot afford to overlook the potential these platforms hold for...
View ArticleP&G cuts agency fees while 'getting more’ out of mobile, social
Procter & Gamble reduced its overall agency costs in fiscal 2015 by approximately 15 percent while getting a lot more out of its digital, mobile, search and social programs, according to company...
View ArticleWhat brands can learn from Volvo’s award-winning creative: Digital execs
NEW YORK – Digital executives at the Mobile Marketing Association’s SM2 Innovation Summit 2015 discussed the importance of bringing mobile innovation to each sector to boost the potential for...
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